Fwd: Why should you care about marketing as a techie??
You may believe that as a web developer or designer you don't have to worry about marketing.
After all, why would you? You're not a salesperson, you don't want to work in marketing, you don't have your own business and may not ever plan on starting one. You just want to work in engineering or design -- a technical role.
But if you think you don't need to market yourself, you're wrong. Every person (and company) needs to take advantage of marketing today.
Because even if you have all the skills and experience required for a job, it doesn't mean you'll get it. You can spend years getting more skills, more education, more certificates, more credentials, etc., but they won't magically catapult you to a better job and higher salary.
In today's ultra-competitive world, across business models and industries, marketing is everything -- whether you're marketing a business, your services, or yourself for a job.
It may not be fair, but the fact is, doing the best job or having all the technical skills does not guarantee you a sense of certainty about your future.
To get the dream jobs, you need to take control and create a competitive edge for yourself. This is where marketing comes in.
Because you can have the exact same skills as another candidate, or even outpace them -- but if they market themselves better, they'll get noticed before you do.
For this reason, you need to put yourself out there. One of the best ways to start doing this is through your personal website, or portfolio.
A website allows you to market yourself, and gives you a competitive edge. And unlike social media platforms, where your profile could be taken down at any time without any notice, you own your website and have full control. It's your own dedicated place on the internet to showcase your vision, skills, and examples of your work.
So what are you waiting for? Start building your website today by signing up for my free portfolio course. (If you haven't already yet!)
This totally free course will show you how to start building your website today, so you can begin to market yourself for better opportunities. It goes over the essential components to include on your site, and covers common mistakes people make (so you can avoid them).
It takes time to make a name for yourself -- or, in marketing terms, to "build a brand." It's not something you can throw together in ten minutes. But if you start getting yourself out there now, you can reap the rewards well into the future, with new clients, new jobs, and opportunities that you never even expected.
- Laurence
